Twitter Killed the Mad Men: Thoughts on Social Media, Advertising Agencies and Brand Management

One thought on “Twitter Killed the Mad Men: Thoughts on Social Media, Advertising Agencies and Brand Management”

  1. Great post Adrienne. As someone who has spent years fighting the established media with new technology and publishing platforms, I couldn’t agree more. I have been in Digital Signage and Media networking for the last six years. I have worked with Ad Agencies, Brand Marketers and major Broadcasting companies in this work and they just don’t get where it is going. It seems that these guys are more focused on the event, on the splash, rather than getting in the game of managing in the everyday. Maybe this is an outcome of contracts and agreements between the agencies and their brands…not sure. Yes, there is some chaos to the all day, everyday brand management that comes with digital media, but there is no choice but to get in the game and manage the tension that results. The reality is that some organizations are culturally just not prepared to handle it, let alone embrace it!

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