The tabula rasa of each New Year provides us with one more opportunity to try again, try something new, change what wasn’t working and capitalize on what was. It’s our collective recognition that a clean slate is necessary, that it’s never too late to start again. You might ask why, when social media is still … Continue reading What Social Media/Social Business can learn from Marky Mark in 2011
Most companies seek the “Good to Great” scenario–improving upon their current performance. Still, sometimes things go wrong–and they become teachable moments, touch points for future excellence. The following scenario should be one of them–a story of how things went awry and SNAP! Just like that, a business has someone ranting about them on a blog post. And if the ranters are valued customers, that’s not good. In my case, the customer service meltdown occurred at the heart of where hotels interface with customers: the front desk. Continue reading Business Beware: A Social Media Cautionary Tale
We’ve all heard the song “video killed the radio star” by The Buggles. (If you haven’t, you can see the video here: http://bit.ly/7Kkl ). Released in 1979, the song pays homage to what was deemed a game changer for music: the advent of the music video. (If they had only known about the digital revolution that would really kill radio and TV as we used to know it! )
In a similar vein, social media is doing much the same thing to brand marketers and ad agencies–shifting the conversation–and if the enclosed research is any indication, it doesn’t seem that they like the shift… Continue reading Twitter Killed the Mad Men: Thoughts on Social Media, Advertising Agencies and Brand Management
How is HR in the Web 2.0 world similar to graffiti? Continue reading Social Media and Human Resources Part 1: Time to Join the Conversation
Life is Messy - Use Your Words by Adrienne Corn 