Tag: social media academy

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Twitter Killed the Mad Men: Thoughts on Social Media, Advertising Agencies and Brand Management

We’ve all heard the song “video killed the radio star” by The Buggles. (If you haven’t, you can see the video here: http://bit.ly/7Kkl ). Released in 1979, the song pays homage to what was deemed a game changer for music: the advent of the music video. (If they had only known about the digital revolution that would really kill radio and TV as we used to know it! )

In a similar vein, social media is doing much the same thing to brand marketers and ad agencies–shifting the conversation–and if the enclosed research is any indication, it doesn’t seem that they like the shift… Continue reading Twitter Killed the Mad Men: Thoughts on Social Media, Advertising Agencies and Brand Management

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Leading Social Media Beyond the Lovefest

If you are going to lead a social media community – commit to it. Build deep roots. Love it like it’s the only one. If you are going to build and lead a community, don’t set it up, post a few blog entries, tweet it up and then move on to the next community site when you don’t get the critical mass following you were hoping for. Treat it like a company that requires capital (your time, your ideas, your information and network resources). Treat it like a lover that requires long term wooing. Relationships are messy, but consistency and dedication engender Trust.

Continue reading Leading Social Media Beyond the Lovefest