A post I wrote about the power of social media in relation to customer service (you can find it here) was recently tweeted and commented on by one of my Twitter followers @tomswift. In that post I talk about the power of social media in affecting the reputation of companies with potential customers. With social media, … Continue reading When will social media become the new email?
Over two years ago I started to really talk to people about social media and their job search. It’s funny how things change in two years. Then, people just looked at me like I was a bit daft. Now, people are finally ready to engage social media for job seeking. I know this in part … Continue reading Job Seekers Alert: Your Networking Scope is Greater Than You Think
The tabula rasa of each New Year provides us with one more opportunity to try again, try something new, change what wasn’t working and capitalize on what was. It’s our collective recognition that a clean slate is necessary, that it’s never too late to start again. You might ask why, when social media is still … Continue reading What Social Media/Social Business can learn from Marky Mark in 2011
Most companies seek the “Good to Great” scenario–improving upon their current performance. Still, sometimes things go wrong–and they become teachable moments, touch points for future excellence. The following scenario should be one of them–a story of how things went awry and SNAP! Just like that, a business has someone ranting about them on a blog post. And if the ranters are valued customers, that’s not good. In my case, the customer service meltdown occurred at the heart of where hotels interface with customers: the front desk. Continue reading Business Beware: A Social Media Cautionary Tale
We’ve all heard the song “video killed the radio star” by The Buggles. (If you haven’t, you can see the video here: http://bit.ly/7Kkl ). Released in 1979, the song pays homage to what was deemed a game changer for music: the advent of the music video. (If they had only known about the digital revolution that would really kill radio and TV as we used to know it! )
In a similar vein, social media is doing much the same thing to brand marketers and ad agencies–shifting the conversation–and if the enclosed research is any indication, it doesn’t seem that they like the shift… Continue reading Twitter Killed the Mad Men: Thoughts on Social Media, Advertising Agencies and Brand Management
Bottom line: a social web presence is the New Resume. If you want the job, you need to build one! And don’t think your static LinkedIn CV is enough, either… Continue reading The New Resume: If you want the job, your social media presence matters
SO, you wanna be my friend on Facebook because we met virtually on Linkedin and we follow each other on Twitter? More than likely, I’ll “ignore” your request. No hesitation required.
“Gasp! That is SO RUDE! How can you IGNORE people!”
Glad you asked. Here’s the deal: I use social media tools functionally. This means that I use Facebook for true friends and some closer acquaintances, LinkedIn for business connections and Twitter for research/social broadcasting to the masses that may care. In essence, I put boundaries around my use of these spaces. Yes, I put them in a box! (and really, isn’t it time for a resurgence of thinking inside the box?)
There are benefits to this functional use and here are a few: Continue reading Social Media from a Functional Perspective
“I’m not addicted to Twitter,” you say. Uh huh. Then clearly you don’t know how to use it.
Here are my top 3 reasons why Twitter is like crack…and it’s bound to get ugly.
Continue reading How is Twitter like Crack? Let me count the ways…
My grandmother had a saying on her wall which I attribute to some of my foundational thinking on perfectionism: “Good, better, best. Never let it rest; until your good is better and your better, best.” Wow. I wonder if the guy who wrote that even bothered getting up in the morning. Like Sisyphus, that daily rock of perfectionism is bound to get heavy…and keep us from really getting things done. Continue reading Great is the Enemy of Good (aka Getting It Done!)
“Dear friends and apparently long lost acquaintances,
It is with great pleasure that I announce my liberation from facebook.”
here as an example to those of us who think we can’t live without social media: some people are opting out.
Oh no! Really? That can’t be! What does that mean for the rest of us?
Take a minute to calm your inner lemming before you, too, decide to abandon your facebook friends…and consider this:
Continue reading In or Out? Social Media Choices for the “Fogeys”