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Social Media Research: What YOU NEED to know

In February, I conducted a survey with a sample of over 100 respondents from a panel.  In working on a research Ph.D., I have found that I truly value the data–and with social media, real data is necessary but difficult to find.  So, I have made my findings available to those who may be interested.

If you are in marketing, the findings on identity will be important to you. If you are in HR, the attitudes and utilization regarding job searches and HR will be key to your future work.  If you are in social media, the entirety of the report will be of interest as you consult and work with clients.

This is one of the only quantitative surveys available that highlights KEY ISSUES in social media in relation to:

  • Identity (these are a few of the questions)

    • does social media information reflect people’s true identity?

    • To what extent?

    • In what areas? (values, personal communication style, networks/associations)

  • Attitudes and Use of social media for job seeking

    • which age groups are most comfortable with the use of social media for job seeking?

    • why?

  • Attitudes about Use of social media in HR

    • how do people view HR using social media for finding candidates?

    • does it differ by age group?

    • how can companies use this information effectively?

For a preview of the results, a free download of the report’s executive summary can be found here:

http://xeeurl.com/A01826

You can purchase the full 40+ page white paper, with in depth analysis, implications and recommendations here:

http://xeeurl.com/A01825


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