For the next few posts I’m going to focus on social media and HR, since that is an area of core expertise for me. I’ll be covering some research on social media and HR, recommendations for how to move from traditional HR into HR in the Web 2.0 world and just some basic ideas on why and how HR needs to move into the social media space.
Today, I’d like to start off with a visual of why HR needs to be in the social media space by asking :
How is HR in the Web 2.0 world similar to graffiti?
I guess the graffiti “artist” (and I use the term artist very loosely) felt that the best way to get Ronnie’s attention was to put the message in a place he would see it – perhaps his regular parking spot. (this photo was taken in the parking lot of a rural tennessee DQ… and Ronnie, you might think about parking elsewhere for a bit…)
The same principle is applicable to HR: If you want your HR to be effective, HR has to be where the HUMANS are… and that is smack dab in the social media space.
In my next blog post I’ll talk more about WHY people are and will continue to be in the social media space and how HR benefits from being there, too…this was just to get you thinking! So, keep checking back…
Life is Messy - Use Your Words by Adrienne Corn 
This is a great post – one additional aspect that I love in your picture of grafitti is that not only did the artist put his message where it was likely to be seen… it was a very public place that was likely to be seen not only by his key target but by people who have some degree of social influence over his key target. Now *that* is great marketing!