Tag: Techrigy

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Where’s the Beef? Finding & Providing Value in a Digital Age

Last night on the Grammy’s the president of the Recording Institute made a public plea for purveyors of music to pay for it. Literally. He posed this question (paraphrased),” if someone said they like the work you do, but then told you they didn’t want to pay for it, what would you do?” So, why the plea to Grammy watchers to keep paying for the music? Clearly we are paying for peeps like Beyonce, since she’s making $80 Million this year alone. It seems to me that what we have here is a failure to communicate about VALUE. The value proposition–a good one–becomes the tangible in an economy of intangibles. And what we all know is this: people will pay for value. Here are 5 ways to ensure your value proposition when consulting in Social Media: Continue reading Where’s the Beef? Finding & Providing Value in a Digital Age

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Twitter Killed the Mad Men: Thoughts on Social Media, Advertising Agencies and Brand Management

We’ve all heard the song “video killed the radio star” by The Buggles. (If you haven’t, you can see the video here: http://bit.ly/7Kkl ). Released in 1979, the song pays homage to what was deemed a game changer for music: the advent of the music video. (If they had only known about the digital revolution that would really kill radio and TV as we used to know it! )

In a similar vein, social media is doing much the same thing to brand marketers and ad agencies–shifting the conversation–and if the enclosed research is any indication, it doesn’t seem that they like the shift… Continue reading Twitter Killed the Mad Men: Thoughts on Social Media, Advertising Agencies and Brand Management