Social Media from a Functional Perspective

SO, you wanna be my friend on Facebook because we met virtually on Linkedin and we follow each other on Twitter? More than likely, I’ll “ignore” your request. No hesitation required.
“Gasp! That is SO RUDE! How can you IGNORE people!”
Glad you asked. Here’s the deal: I use social media tools functionally. This means that I use Facebook for true friends and some closer acquaintances, LinkedIn for business connections and Twitter for research/social broadcasting to the masses that may care. In essence, I put boundaries around my use of these spaces. Yes, I put them in a box! (and really, isn’t it time for a resurgence of thinking inside the box?)
There are benefits to this functional use and here are a few: Continue reading Social Media from a Functional Perspective

Leading Social Media Beyond the Lovefest

If you are going to lead a social media community – commit to it. Build deep roots. Love it like it’s the only one. If you are going to build and lead a community, don’t set it up, post a few blog entries, tweet it up and then move on to the next community site when you don’t get the critical mass following you were hoping for. Treat it like a company that requires capital (your time, your ideas, your information and network resources). Treat it like a lover that requires long term wooing. Relationships are messy, but consistency and dedication engender Trust.

Continue reading Leading Social Media Beyond the Lovefest