Business Beware: A Social Media Cautionary Tale

Most companies seek the “Good to Great” scenario–improving upon their current performance. Still, sometimes things go wrong–and they become teachable moments, touch points for future excellence. The following scenario should be one of them–a story of how things went awry and SNAP! Just like that, a business has someone ranting about them on a blog post. And if the ranters are valued customers, that’s not good. In my case, the customer service meltdown occurred at the heart of where hotels interface with customers: the front desk. Continue reading Business Beware: A Social Media Cautionary Tale

Survey Says: Does Social Media Info Reflect Identity?

Social Media Research: Does social media information reflect people’s true identity?
If you’re in marketing, advertising or human resources, you should CARE whether social media information is real or just another online persona.
Some of the first quantitative research available that examines social media and identity, the results of this survey will tell you: http://xeeurl.com/A01825 Continue reading Survey Says: Does Social Media Info Reflect Identity?