Leading Social Media Beyond the Lovefest
If you are going to lead a social media community – commit to it. Build deep roots. Love it like it’s the only one. If you are going to build and lead a community, don’t set it up, post a few blog entries, tweet it up and then move on to the next community site when you don’t get the critical mass following you were hoping for. Treat it like a company that requires capital (your time, your ideas, your information and network resources). Treat it like a lover that requires long term wooing. Relationships are messy, but consistency and dedication engender Trust.