Prediction: Social media will be a ubiquitous as air. Prediction: Our kids (and the world) will be better off because of it. Continue reading The future ubiquity of social media + why it’s good for us
If you are going to lead a social media community – commit to it. Build deep roots. Love it like it’s the only one. If you are going to build and lead a community, don’t set it up, post a few blog entries, tweet it up and then move on to the next community site when you don’t get the critical mass following you were hoping for. Treat it like a company that requires capital (your time, your ideas, your information and network resources). Treat it like a lover that requires long term wooing. Relationships are messy, but consistency and dedication engender Trust.
I just got an email from the president this morning – probably like a ton of other people. I get text messages from him, too. Sure, I know that HE isn’t the one sending them out–that there are hordes of staffers digitizing the office of the president faster than I can type this…but that’s why … Continue reading The President & New Media